About Email Engineers

What Email Engineers Does

Klaviyo Acquisition Flows

We build welcome, browse abandonment, cart abandonment, and checkout abandonment flows around the questions that stop customers from buying. Each email has a specific job: explain the product’s value, address a concern, establish credibility, or give someone another reason to complete their purchase.

Email Campaign Strategy and Management

We plan, write, design, and send campaigns around your products, customers, launches, and promotions. Our planning connects what your business needs to sell with what your customers need to hear, so each campaign has a clear reason to exist.

Customer Retention and Post-Purchase Flows

We build automated emails that help customers get value from their purchase and understand what to buy next. Depending on your business, that can include product education, replenishment reminders, cross-sells, review requests, and win-back sequences.

Signup Forms and List Growth

We create signup forms and pop-ups that give visitors a reason to join your email list. We handle the offer recommendation, copy, design, targeting, and Klaviyo setup, connecting the signup experience to the emails that follow.

Email Testing and Optimization

We review performance and customer feedback to identify what deserves improvement. That includes testing messages, offers, timing, and creative, then using what we learn to inform the next round of work.

What Makes Email Engineers Different

Research Shapes What We Write

We study customer reviews, support conversations, product questions, and competing offers before deciding what an email should say. Those sources help us find the concerns customers actually have—and the evidence that can help resolve them.

Every Email Needs a Reason to Exist

If someone has already received a cart reminder and still hasn’t bought, forgetting may no longer be the problem. Our Acquisition Flows give subsequent emails distinct jobs, such as explaining a price difference, showing how the product works, or answering a question about whether it is right for the buyer.

Specialists Own Each Part of the Work

Strategy, copywriting, design, Klaviyo implementation, and account management have distinct owners. That gives each stage the attention it needs and gives you a team responsible for moving the work from initial research to finished emails.

You Can Inspect Our Thinking Before Hiring Us

For Acquisition Flow projects, we prepare an initial Blueprint and walk you through it on a free, 30-minute call. You see which flows we recommend, what we would write about, and why—and receive a copy whether you hire us or not.

The Acquisition Flow Project Includes a First Improvement Cycle

Our implementation includes a review after the first 30 days and an initial round of improvements to underperforming emails. Research gives us a starting point; customer responses help us see what needs to change.

Who Uses Email Engineers

We work with established ecommerce businesses that have products people already buy, consistent traffic, and an opportunity to improve what email contributes.

• Seven- and eight-figure ecommerce brands using Klaviyo.
• Founders who want a specialist team to manage email strategy and execution.
• Marketing teams investing in paid acquisition that want to convert more of the visitors and subscribers they already attract.
• Brands selling products that require explanation, comparison, or trust before someone buys.
• Businesses with repeat-purchase opportunities that need stronger post-purchase and retention programs.
• Teams with existing email campaigns and flows that are ready for deeper research, better creative, and more systematic improvement.

We have served 52+ brands, including seven- and eight-figure ecommerce businesses, with experience across Shopify, WooCommerce, and Magento. Clients stay with Email Engineers for an average of 16 months.

Brands we have worked with include The Flatpack Co., Veto Pro Pac, Prolube, The GFB, Aleph Beauty, and BuyRite Electric. Explore our case studies.

The Team Behind Email Engineers

Matias “Matt” Perelli, Founder

Before starting Email Engineers, Matt ran his own ecommerce brand and saw firsthand how powerful email could be for the business. That experience motivated him to offer email marketing to other brands, and he founded Email Engineers in 2021.

Matt has spoken at Ad World Prime and brings his experience as a brand owner to the agency’s work. Connect with Matt on LinkedIn.

The People Behind the Emails

Our fully remote team brings together strategists, copywriters, designers, Klaviyo specialists, and account management. A strategist directs the plan, specialists produce and implement the work, and your account manager keeps communication and delivery moving.

Email Engineers has a virtual headquarters in Orlando, Florida, and operates on Eastern Time.

How Email Engineers Works

We Start With Your Business and Customers

We learn what you sell, who buys it, how customers make their decisions, and what your current email program is doing. For Acquisition Flow projects, this begins with a short Brand Brief and a preliminary Blueprint prepared before your review call.

We Agree on the Scope Before Starting

Before you commit, we confirm the deliverables, price, responsibilities, and schedule. During onboarding, we gather the account access, brand assets, product information, and customer insights needed to refine the plan.

You Review the Work Before It Goes Live

We write the emails, collect your feedback, and move approved copy into design. You review copy and creative through our approval app, while we ask you to check product facts and flag anything that doesn’t sound like your brand.

We Handle Implementation and Quality Checks

Our team builds the approved work in Klaviyo and checks links, discount codes, mobile layouts, triggers, timing, and audience rules. Acquisition Flow implementations typically take 21–30 days, with the first flows usually going live around days 10–14, depending on scope and approvals.

You Have a Clear Point of Contact

Day-to-day communication happens through Slack, with an account manager coordinating the work and the strategist joining discussions that need strategic input. We work on Eastern Time and normally respond during the business day, proactively following up on feedback and approvals to keep projects moving.

We Review What Happens After Launch

For Acquisition Flow projects, we review the first 30 days and complete an initial round of improvements. For ongoing management, we continue planning campaigns, reviewing results, and refining the program as we learn more about your customers.

Key Facts About Email Engineers

Frequently Asked Questions

What does Email Engineers do?

Email Engineers manages ecommerce email marketing, including strategy, customer research, copywriting, design, and Klaviyo implementation. We offer focused Acquisition Flow projects and ongoing campaign and flow management.

What are Acquisition Flows?

Acquisition Flows are automated email sequences designed to help interested visitors and subscribers become customers. They address the questions and concerns that can stop a purchase, giving each email a distinct role in helping someone decide.

What kinds of businesses are a good fit?

We work best with established ecommerce brands that have consistent traffic, products already selling, and room to improve their email program. Our experience spans seven- and eight-figure businesses across a range of consumer and specialist product categories.

Can you work alongside our existing marketing team?

Yes. An Acquisition Flow project can cover a defined part of your email program while your team continues managing campaigns or other channels. We agree on responsibilities and coordinate the work before starting.

How much does it cost?

Ongoing email marketing management starts at $4,000 per month, with custom pricing based on scope. Acquisition Flow implementation projects start at $4,000, with deliverables and the final project price confirmed before you commit.

How long does an Acquisition Flow project take?

Most implementations take 21–30 days, with the first flows usually launching around days 10–14. The schedule depends on the number of flows and emails, account access, and how quickly feedback and approvals arrive.

How much involvement do you need from us?

We handle the research, writing, design, and implementation, but we need your knowledge of the business. You provide access and brand materials, check product facts, and review the proposed copy and designs.

How do you measure performance?

We look at purchases, conversion rates, revenue per recipient, and email-attributed revenue in the context of your business. Attributed revenue is useful, but it does not establish that every reported sale happened because of an email.

What happens after the flows launch?

The Acquisition Flow project includes a review after the first 30 days and an initial round of improvements. If you want continued testing and management afterward, we can agree on that separately.

Where is Email Engineers based?

Email Engineers has a virtual headquarters in Orlando, Florida, United States, and an entirely remote team. We operate on Eastern Time and communicate with clients during the business day.

How do we get started?

Complete the Brand Brief and book a free, 30-minute Acquisition Flow Blueprint Review with Matt. We prepare initial recommendations before the call, discuss them with you, and send you a copy afterward, with no obligation to hire us.