Put your numbers in perspective.
Use your monthly store revenue and email-attributed revenue share to compare a current baseline with a target scenario.
A scenario, not a promise.
The default 20% and 30% shares are editable examples, not verified industry benchmarks. This calculation holds total store revenue constant. A change in email attribution does not by itself establish incremental sales or profit. Keep the same attribution window when comparing your own figures.
Formula: monthly store revenue × (target share − current share) ÷ 100. No data leaves your browser.